New Science Retailing
Feb 15, 2012
Wharton Professor Marshall Fisher: The New Science of Retailing
|
|
The Wal-Mart Effect: How the World’s Most Powerful Company Really Works–and HowIt’s Transforming the American Economy $5.71 Wal-Mart isn’t just the world’s biggest company, it is probably the world’s most written-about. But no book until this one has managed to penetrate its wall of silence or go beyond the usual polemics to analyze its actual effects on its customers, workers, and suppliers. Drawing on unprecedented interviews with former Wal-Mart executives and a wealth of staggering data (e.g., Americans spend $36 m… |
|
|
The New Science of Retailing: How Analytics are Transforming the Supply Chain and Improving Performance $13.04 Retailers today are drowning in data but lacking in insight: They have huge volumes of information at their disposal. But they’re unsure of how to sort through it and use it to make smart decisions. The result? They’re struggling with profit-sapping supply chain problems including stock-outs, overstock, and discounting.It doesn’t have to be that way. In The New Science of Retailing, supply chain e… |
|
|
Inside the Mind of the Shopper: The Science of Retailing $27.99 This is the eBook version of the printed book.What do you really do when you shop? The answers are fascinating and, for retailers, they’re cash in the bank. In Inside the Mind of the Shopper, world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year,… |
