American Optical
American Large Enterprises Thronged to Hire Full-time Tweeters
With the popularity of Twitter, more and more American enterprises are rushing to hire professional tweeters for social marketing purpose.
Steven Chen is the tweeter of Glassesshop.com a burgeoning American online optical store. His job is to respond to all his followers on Twitter.com.
Like this glasses shop, more and more multinational enterprises such as General Motors Co. and Pepsi Cola Co., are beginning to use Twitter as a marketing tools and even compete aggressively for full-time tweeters who are specialized in marketing on Twitter, Facebook and other social network sites. Social networking service has become an effective instrument in internet marketing.
Since Steve devoted himself into SNS marketing in May, glassesshop.com has got an improved sale. “The key to successful SNS marketing is making friends with customers, communicating and interacting with them,” he says, “we chat about different topics, such as weather, daily doings and fun stuffs.”
“I make friends with all my followers, build friendly and trust relationship with them, provide exclusive benefits for them.” Steve also gets an account twitter.com/gspromotion to send coupon code for more than 1000 twitters every day. Now his main account twitter.com/glassesshop has more than 5000 followers, receiving & sending more than 100 direct messages and hundreds of public messages.
He is active in seeking customers, communicating with them as friends, which makes customers feel assured when shopping in glassesshop.com, just as shopping in a reliable store run by a friend. That is the advantage of social networking sites like twitter, people processing one-to-one conversation. Steven can respond every time someone mentions his company or the keywords related to eyeglasses on Twitter.
We can never neglect the power of social media, which is also the reason why social media is so popular. If you search jobs on the internet, you will find lots of relative posts about “tweeters”. Some employers are the fortune 500 companies.
Glassesshop, twitter, tweeter, SNS, social networking sites
About the Author
Glasses Shop: Guide to Buying Fashion Prescription Glasses, Eyeglasses Frames and prescription sunglasses
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